There is a problem with the question in the headline above. The problem is it implies a zero-sum game. If you focus on UX or focus on design, you lose either way.
The key to any successful message is the combination of the two in service to the customer.
In this video, our Managing Director, Flint McGlaughlin, talks about the false dichotomy inherent in the question of UX vs. design.
We talk more about this question in theÂ University of Florida/MECLABS Institute graduate certificate program.
You might also like:
[MarketingSherpa Chart] How purchase experience affects customer satisfaction
[MarketingSherpa Case Study] Website Redesign: A 12% increase in average order value with customer-first site design for wholesaler
[MarketingSherpa Case Study] Brand Affinity: Mellow Mushroom builds engagement via original content, e-club program
[MarketingExperiments Research Partner Brief] How Do Website Colors Impact Conversion? New research reveals 5 critical mistakes designers make with color
[MarketingExperiments Research Partner Brief] Rapidly Maximizing Conversion: How one company quickly achieved a 58.1% lift with a radical redesign
[MarketingExperiments Research Partner Brief] Images vs. Copy: How getting the right balance increased conversion by 29%
[MarketingExperiments Research Partner Brief] The Usability Myth: 4 surprising discoveries we learned after testing the most common usability principles
[MarketingExperiments Analysis] Web Usability: The Squint Technique and other insights from your peers
[MarketingExperiments Analysis] Web Usability: When should you avoid navigation?